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  24 Brand Mantras, 18 Brand Astras and 19 Brand Shaastras, 3 Vols. Set
 

24 Brand Mantras, 18 Brand Astras And 19 Brand Shaastras, 3 Vols. Set

by Jagdeep Kapoor

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  This set of three classics by Jagdeep Kapoor brings together his finest writing on brands. These three books constitute the three step process that Jagdeep Kapoor recommends to build stronge, healthy and winning brands. Each volume contains critical brand truths that marketers and brand managers must know to manage and maintain successful brands. ISBN 0761933530
 


Pages : 362
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