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	Knowledge Based Marketing: The Twenty First Century Competitive Edge by Ian Chaston
	Price : Rs 280.00
	Your Price : Rs 280.00

	This book... tells us how knowledge can be used to inderpin and enhance marketing management within organisations. Besides drawing upon many sources including C.K.Prahlad, Chaston enriches and validates his concept with case studies. The book gives enough insights to run firms better. ISBN 817829396X
	Pages : 280

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