My Account
View Cart
Log-in
0
17 years of Excellence
SUBJECTS
ADV. SEARCH
Home
>
Subjects
>
Management
Services Marketing
by Govind Apte, Symbols Institute Of Management Studies, Pune
Price :
Rs
235.00
Your Price :
Rs
211.50
10
This is a comprehensive textbook designed to meet the requirements of MBA students in Indian business schools. It deals with the marketing of services as a separate discipline as distinct from conventional business marketing. It presents its core concepts, and elucidates them through managerial applications. Readers will find this book extremely useful for its numerous illustrative examples, as well as the applications of theoretical concepts explained through several caselets, illustrations, and flowcharts. ISBN : 0195667581 year : 2004
Pages : 452
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Pls. enter your postal pincode.
Pls. enter valid Indian Postal Pincode.
Books by Same Author
10%
Services Marketing
by Govind Apte, Symbols Institute of Management Studies, Pune
10%
Services Marketing, 1/e
by Govind Apte
Books of Similar Interest
25%
Total Quality Service : Principles Practices And Implementation
by D. H. Stamatis
18%
Secrets of Power Negotiating for the 21st Century
by Roger Dawson
15%
Quantitative Techniques for Project Management
by Retty Velayoudam
22%
Pandeymonium: Piyush Pandey on Advertising
by Piyush Pandey
15%
Corporate Governance, 3rd ed.?•
by Prasad
Support
Email :
support [at] bestbookmart.com
Timing :
10:00 AM to 6:00 PM (Mon-Fri)
Quick Links
View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy
More Links
Our Subjects
Our Publishers
Powered By