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	Textbook Of Marketing Management, 1/ Ed by N.C. Jain
	Price : Rs 395.00
	Your Price : Rs 355.50

This book covers the syllabus of B.Com, M.Com, MBA and other professional courses of the various universities and institutes of Management in India. The book will prove more useful to the students and teachers of the subject. The marketing concept has been given elaborate treatment in introduction of marketing management process. Marketing Planning have also been well defined.Marketing Management: An Introduction • Marketing Environment • Marketing Planning, Strategy and Ethical Behaviour • Marketing Management Process • Marketing Information System and Marketing Research • Consumer Buying Behaviour and Consumer Market • Product and Product Life Cycle Strategies • Pricing Policy and Strategies • Promotion Mix Decisions • Distribution and Logistics Channel • Direct and Online Marketing • Role of Computers in Management Information System • Consumerism, Ethics and Social Responsibility • Quality and Customer Service • Wholesaling and Retailing • Market Segmenting, Targeting and Sales Forecasting • Marketing Organisation, Implementation and Control • India in International Marketing • Futuristic Global Marketplace.ISBN-8174732616