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The revised edition of the best-selling book The Indian Media Business presents a comprehensive analysis of the current state of the Indian media industry. It covers all the seven major segments - print, television, films, music, radio, Internet, and telecommunications.
With revised and updated statistics, Vanita Kohli-Khandekar presents a strong and well-researched guide to the difficult yet dynamic terrain of the Indian media business.
With several new topics and updated information, this revised edition of constitutes a solid foundation for understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment.
From the battleground of TV ratings to radio licenses in the FM arena, and from remixes to ring-tones, this book combines data with rigorous analysis to offer a complete introduction to the media scenario in India.
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