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Global Marketing Strategies, 6th Edition

	Global Marketing Strategies, 6Th Edition by Jean-Pierre Jeannet, H. David Hennessey
	Price : Rs 349.00
	Your Price : Rs 296.65

The authors have revised the complete text, updating key concepts and examples eith reference to numerous academic and trade sources * The book highlights the issues facing current managers such as the events of 9/11 and continued opposition to unlimited globlization * An updated casebook(covering 17 cases)( made available with the book to afford a better grasp of how products are developed and marketed through company, product, and industry specific cases * International and global references appear as global to reinforce the book`s more unified workwide character. The book refiects the changing role of global marketing organizations * Current sources from traditionalU.S. publications-such as the wall street journal Marketing News and Business wekk-are complemented by references to international publications including business europe far eastern Economic Review Nikkei Weekly and The Asian Business Journal * The Instructor`s Resource Manual with Powerpoint slides contains student projects answers to text questions and brief chapte outlines. ISBN : 8177225189/97881654679

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Global Marketing Strategies, 6Th Edition

by Jean-Pierre Jeannet, H. David Hennessey