Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Commerce

	Services Marketing And Management by Dr. B. Balaji
	Price : Rs 405.00
	Your Price : Rs 356.40

Concept of service * Service characteristics * Service experctations * The service product * Service location * Pricing for services * Promoting services * The service process * Physical evidnce * People and services * Internal versus external marketing * Services desing * Services demand and supply * The service delivery * Sevcice quality * Service performance and measurement * Services MIX SCENARIO * Customer management and service guarantees * Customer retention and relationship marketing * Service liadership * Service profitability and productivity * International marketing o services * Case studies studies * Appendixes * ISBN : 8121921619

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books of Similar Interest

Entrepreneurship Development B.Com.I Ravi Shankar University 1st Edition
by Aroa Renu, Sood S.K.,

Financial Management MBA UP Tech. Uni. 2nd Edition 2010
by Sharma R.K., Gupta Shashi

20%

Corporate Business Strategy Management, 1997, 480pp
by Ghosh & kumar

Operation Research (BBA Bharathiasan) 1st Edition 2002
by Chawala K.K., Bhushan Kumar, Gupta Vijay

12%

Statistical Technique
by Chandekar, A.R. & Desphande, V.D.

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Services Marketing And Management

by Dr. B. Balaji