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	Profit Brand (How To Increase The Profitability, Accountability & Sustainability Of Brands) by Nick Wreden
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	Profit Brand shows how to find and deep the 20 per cent of customes who generate 80 per cent of the profits. Using specific formulas Profit Brand shows how to identify the most profitable customers as well as the unprofitable ones that sap corporate resources. ISBN : 0749450940

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