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  The Anatomy of Buzz : Creating Word-of-Mouth Marketing
 

The Anatomy Of Buzz : Creating Word-Of-Mouth Marketing

by Emanuel Rosen

  Price : Rs 295.00
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  The Anatomy of Buzz is the first book to show how to help customers influence each other through word-of-mouth, using case studies and concrete example: why did it talk cameras 50 years to spread from professionals to the public? ISBN : 1861976151
 


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