Best Book Mart - The Handbook of Marketing Research : Uses, Misuses, and Future Advances by Rajiv Grover, Marco Vriens 9781412909976

SUBJECTS

ADV. SEARCH

Indian Books on Discounts

Home > Subjects > Management and Organizational Research

The Handbook of Marketing Research : Uses, Misuses, and Future Advances

	The Handbook Of Marketing Research : Uses, Misuses, And Future Advances by Rajiv Grover, Marco Vriens
	Price : Rs 11175.00
	Your Price : Rs 10057.50

Discount

10

In Stock

Accessible and reader friendly this handbook promotes the current overatching business philosophy of customer market focus by emphasizing the need for market research to provide the insights required for marketing decisions. This book identifies such troubling current trends as biased sample answers on long questionnaires and professionals whose job is to skew focus group responses. ISBN : 9781412909976

Credit Cards

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

20%

God Won`t Help: Affirmations of the Reluctant God
by Rajiv Grover

10%

The Handbook of Marketing Research : Uses, Misuses, and Future Advances
by Rajiv Grover, Marco Vriens

Books of Similar Interest

13%

Cases in Human Resource Management
by Nageswar Rao & Das

13%

Production and Operation Management
by Sharma, Anand

20%

THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE UPDATED
by STEPHEN R. COVEY

13%

Cases in Indian Management (Vol. IV)
by Chansarkar, Bal

13%

Basic Food and Beverage Service: Skill & Techniques
by Negi, Jagmohan & Gaurav,

Best Book Mart

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

More Links

Our Subjects
Our Publishers

Powered By
CCAvenue

CCAvenue

SSL Protection