Best Book Mart - The Handbook of Marketing Research : Uses, Misuses, and Future Advances by Rajiv Grover, Marco Vriens 9781412909976

SUBJECTS

ADV. SEARCH

Indian Books on Discounts

Home > Subjects > Management and Organizational Research

The Handbook of Marketing Research : Uses, Misuses, and Future Advances

	The Handbook Of Marketing Research : Uses, Misuses, And Future Advances by Rajiv Grover, Marco Vriens
	Price : Rs 11175.00
	Your Price : Rs 10057.50

Discount

10

Out of Stock

Accessible and reader friendly this handbook promotes the current overatching business philosophy of customer market focus by emphasizing the need for market research to provide the insights required for marketing decisions. This book identifies such troubling current trends as biased sample answers on long questionnaires and professionals whose job is to skew focus group responses. ISBN : 9781412909976

Credit Cards

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

10%

The Handbook of Marketing Research : Uses, Misuses, and Future Advances
by Rajiv Grover, Marco Vriens

20%

God Won`t Help: Affirmations of the Reluctant God
by Rajiv Grover

Books of Similar Interest

20%

DEMYSTIFYING VENTURE CAPITAL
by MOHAMMAD MUSTAFA

10%

Using Narrative in Social Research : Qualitative and Quantitative Approaches
by Jane Elliott

13%

Human Resource Development
by Shinde, Rajashree

13%

World Class Manufacturing
by Bhat, S.K.

13%

Quantitative Techniques for Management
by Ramanath & Shringi

Best Book Mart

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

More Links

Our Subjects
Our Publishers

Powered By
CCAvenue

CCAvenue

SSL Protection