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International Marketing : Six-Volume Set

	International Marketing : Six-Volume Set by Masaaki Kotabe
	Price : Rs 84442.50
	Your Price : Rs 75998.25

Edited by a scholar at the forefront of the field, this collection of articles represents the state-of-the-art in International Marketing research, with particular emphasis of the conceptual framework and theory development in the field. Reviewing the core micro and macro topics to emerge during this key period, leading edge papers examine organizational and personal consumer behaviour, the implications for success of various entry modes marketing strategy global strategy and strategic alliances. ISBN : 9781402928304