Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

	Lateral Marketing : New Techniques For Finding Breakthrough Ideas by Philip Kotler, Fernando Trias De Bes
	Price : Rs 329.00
	Your Price : Rs 279.65

	The distinguished Father of marketing bestselling marketing author ephilip kotler pairs with anothe international superstar consultant to introduce a new system for finding breakthrough opportunities lateral marketingit is clear that marketing needs to expand beyond the existing framework vertical segmentation and positioning for generating new product ideas. ISBN : 9788126508587

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

10%

Marketing Moves: A New Approach to Profits, Growth, and Renewal
by Philip Kotler , Suvit Maesincee , Dipak C. Jain

15%

B2B Brand Management
by Philip Kotler, Waldemar Pfoertsch

18%

Principles of Marketing: A South Asian Perspective, 13/e
by Philip Kotler, Gary Armstrong, Prafulla Y. Agnihotri, Ehsan ul Haque

Strategic Marketing for Non Profit Organization
by Philip Kotler

10%

Standing Room Only: Strategies for Marketing the Performing Arts
by Joanne Scheff, Philip Kotler

Books of Similar Interest

Performance Management and Appraisal Systems: HR Tools for Global Competitiveness
by T.V.Rao

10%

The Health & Safety Handbook(with CD ROM)
by Jeremy Stranks

15%

Business Communication
by P. Subba Rao,B. Anita Kumar

10%

Corporate Truth: The Limits to Transparency
by Adrian Henriques

10%

Break Through the Noise
by Elisa Southard

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Lateral Marketing : New Techniques For Finding Breakthrough Ideas