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Lateral Marketing : New Techniques For Finding Breakthrough Ideas
by Philip Kotler, Fernando Trias De Bes
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329.00
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279.65
15
The distinguished Father of marketing bestselling marketing author ephilip kotler pairs with anothe international superstar consultant to introduce a new system for finding breakthrough opportunities lateral marketingit is clear that marketing needs to expand beyond the existing framework vertical segmentation and positioning for generating new product ideas. ISBN : 9788126508587
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