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Ten Deadly Marketing Sins : Signs And Solutions
by Philip Kotler
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299.00
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254.15
15
In this clear and comprehensive guide renowned marketing expert philip kotler identifies the ten most common and most damaging mistakes marketers make and how you can dodge them covering crucial ground such as brand building maximizing technology and relationship management this this book is a must have for marketers aiming to remain competitive in an increasingly challenging marketplace. ISBN : 9788126508556
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