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Marketing Management Volume 1

	Marketing Management Volume 1 by Philip Kotler
	Price : Rs 164.00
	Your Price : Rs 147.60

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This books will cater to the needs of the students of IMT-CDL. With its student friendly layout which includes real-world examples and cases, the textbook helps students learn how to create customer, target and segment the market, and build relationships with customers.
Salient Features

• Chapter preview includes summary about the major topics being discussed in the chapter
• Objective outlines helps in understanding the chapter and eases the learning`s
• Real Marketing boxes provide insights into real marketing practices
• Chapter end questions provides clarity of the concepts and will be helpful for students in classroom discussions ISBN - 9788131791660

Pages : 230

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