Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Others

	Kellogg On Marketing (Hardcover) by Alice M Tybout, Bobby J Calder, Philip Kotler
	Price : Rs 595.00
	Your Price : Rs 505.75

The second edition of this book provides Kellogg`s unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. The book focuses on fundamental marketing strategy. These topics include: segmentation, targeting and positioning, consumer insight, building and managing brands, and marketing research. Faculty who authored chapters on these topics in the first edition has revised their chapters to reflect changes in the field.ISBN 9788126528417

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

15%

Kellogg On Marketing (Hardcover)
by Alice M Tybout, Bobby J Calder, Philip Kotler

Kellogg on Marketing
by Alice M. Tybout, Bobby J. Calder

Books of Similar Interest

The Family
by Mario Puzo

22%

The Living Sea of Waking Dreams
by Flanagan, Richard

15%

Metaphors We Lead By.: Understanding Leadership in the Real World
by Mats Alvesson and Andre Spicer

15%

Introduction to Applied Statistical Signal Analysis, 3ed
by Richard Shiavi

10%

George Facer`s Edexcel A Level Chemistry Student Book 1
by George Facer

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy