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  Marketing Unorganised Sector: Issues, Perspectives and Strategies
 

Marketing Unorganised Sector: Issues, Perspectives And Strategies

by Kamal Taori

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  Your Price : Rs 320.00
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  The book has grown out of the papers presented at the National Seminar on Media and Society : Challenges and Opportunities, organised by the Department of Journalism and Mass Communication, Himachal Pradesh University, Shimla, in October 2000. A large number of distinguished scholars from all over the country, several of them with life time devotion to the profession, faculty members from universities and media professionals participated in the seminar. The papers included in the book are of contemporary relevance and cover subjects including media and social responsibility, communication technology, media in conflict situation, dot.com journalism and a most of other topics on media and development. It is hoped that the book would prove valuable for the students, teachers and scholars of mass communication in updating their knowledge in the subject.ISBN:8180690091
 


Pages : 272
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