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In today’s market scenario innovation holds the key to sustain competition and be ahead of others. Giants such as GE have shifted their focus to innovation to maintain their position as the market leaders.
This book shows how to create an innovation system and addresses the three components (or “seeds”) that are essential for innovation—creative thinking, strategic thinking and transformational thinking. It also describes why and how proactive management of innovation is not an option, but an absolute requirement. Driving these points is the author’s list of more than 90 widely diverse innovations, from the alphabet to the ATM, from the judicial system to refrigeration, from mass production to soap.
The book also features easy-to-understand examples and exercises to help break readers out of the box and provides proven, practical methods for applying the author’s innovation approach to existing products, processes and business models. It presents a Nine-Step Innovation Process that lets you:
Spot trends and opportunities ahead of everyone else and take advantage of those others may have missed.
Strengthen your team’s capacity for innovation and discourage innovation killers
Use creative-thinking tools to dramatically increase not only the quantity of ideas generated by the quality of the ideas as well.
The Seeds of Innovation is designed to guide innovation activities from start to finish, maximizing their impact and ensuring success.
“Written in an accessible style, this insightful and inspiring book offers tools, resources, cases and concepts that will guide readers through the maze of organizational change jargon. The Seeds of Innovation shows managers how to harness the best to achieve the greatest value. Elaine Dundon not only challenges all of us to create organizational cultures that support human capacity for innovation, but more importantly, she shows us how. This is a transformational book, at a time when we can no longer afford the luxury of resisting change.”
—Gail C. Christopher,
Executive Director,
Institute for Government Innovation,
John F. Kennedy School of Government, Harvard UniversityISBN-- 9788120332683
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Pages : 256
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