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In Bollywood, every cliché is true. The script doesn’t matter, only the proposal does. The song and dance is everything. Packaging counts and marketing delivers. Everything revolves around a handful of stars. Much of the funding is from unorganized and sometimes even questionable sources.
But Bollywood , a derivate name for the Hindi film industry that is a loose agglomeration of old-style film families and newly established studios, of venerated stars and tough-talking directors, often defies the clichés it embodies.
Since 1995, a fantastic year which saw three different geners of cinema – Aditya chopra’s Diaspora -meets-desis romance “ Dilwale dulhania Le Jayenge” Ram Gopal Verma’s ironic comedy Rangeela; and Mani Ratnam’s contentiously political Bombay – there has been a tectonic cultural and commercial shift. A new Breed of filmmakers has taken over, altering age-old artistic conventions and business norms. The three filmmakers are just some of the characters who walk in and out of the frames of this book. What drives – and how they drive – the multi – million rupee industry, whose impact on society in India is a s wide as its influence among the increasingly vocal Diaspora, is what makes this book the picture- perfect beginner’s guide to current Bollywood.
ISBN - 9788174365088
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