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Textbook Of Marketing
by Keith Blois
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565.00
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508.50
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Under the careful editorship of Keith Blois, the text has been made an integrated whole. Each chapter is written to a common template and reading style.
Textbook of Marketingprovides an authoritative, comprehensive, and global overview of the theory and practice of marketing, designed for all students of the subject throughout the World. Unlike most other textbooks on the subject, in which two or three authors seek to cover the whole subject,this book brongs together the expertise of 33 leading academics from 17 different countries and 4 continents,each of whom is a specialist in the chosen subject area.
ISBN - 9780195687170
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