0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Buyology: How Everything We Believe About Why We Buy is Wrong
 

Buyology: How Everything We Believe About Why We Buy Is Wrong

by Martin Lindstrom

  Price : Rs 520.00
  Your Price : Rs 416.00
Discount
20
In Stock
  Even the faintest whiff of lemon sells cleaning products. Negative messages from politicians win votes. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time.

These are just a few of the findings of Martin LindstromĀ“s groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.
ISBN - 9781847940124
 


Pages : 256
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
20%
Buyology ( How Everything We Believe About Why We Buy is Wrong )
by Martin Lindstrom
25%
Small Data : The Tiny Clues That Uncover Huge Trends
by Martin Lindstrom
10%
Brand Sense, 2/ E
by Martin Lindstrom & Philip Kotler
20%
THE MINISTRY OF COMMON SENSE: HOW TO ELIMINATE BUREAUCRATIC RED TAPE, BAD
by LINDSTROM, MARTIN
20%
THE MINISTRY OF COMMON SENSE
by LINDSTROM, MARTIN
Books of Similar Interest
Supply Chain Management and Information Systems
by A Noorul Haq, T Selvaraj, P Asokan, S Kumaran
10%
How to Grow Leaders
by John Adair
Emotional Intelligence at Work: A Professional Guide
by Dalip Singh
20%
Effective Business Communication
by M.V. Rodriques
15%
FINANCIAL POLICY AND MANAGEMENT ACCOUNTING
by BANERJEE, BHABATOSH
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection