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Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context

	Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context by S. Ramesh Kumar
	Price : Rs 575.00
	Your Price : Rs 471.50

India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context.
* Consumer behaviour concepts associated with branding
* A combination of recent and traditional examples reflecting the application of behavioural concepts
* ‘Touch of reality’ boxes to indicate context-based examples
* Caselets and cases drawn from real-life situations
* Research findings associated with the Indian context
* Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
ISBN - 9788131722367

Pages : 624

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Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context

by S. Ramesh Kumar