| |
Understanding Strategic Management is the perfect introduction to this subject. It explains, analyses, and evaluates important strategic concepts within 12 concise chapters.
It`s packed with real life examples, including fascinating case studies on companies such as Apple, Tesco, Gillette, and Virgin. Through this approach, Understanding Strategic Management helps readers new to strategy to see how theoretical concepts are actually applied in the real world of business.
This very readable book will take you through all the key stages of strategic management: analysis, formulation, and implementation. Classic subjects such as industry analysis and strategic leadership are thoroughly investigated, alongside contemporary issues such as corporate governance and globalization.
Concepts, models, and frameworks are rigorously evaluated, encouraging readers to think critically, and to appreciate the different perspectives in the field. The emphasis of the book is on helping you gain the tools of analysis essential for understanding the competitive and internal environments that organisations face. This makes Understanding Strategic Management a practical, student-friendly textbook that really brings the subject to life.
ISBN - 9780199560301
|
| |
Pages : 468
|