Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

Taking Your Business Global: Succeeding and Staying Ahead in the World Markets

	Taking Your Business Global: Succeeding And Staying Ahead In The World Markets by A.V. Vedpuriswar
	Price : Rs 595.00
	Your Price : Rs 595.00

Succeeding and Staying Ahead in the World Markets

In an increasingly interconnected world, going global is less a choice and more a compulsion. Equally, with transnational companies operating in practically all countries, it is difficult for a company to compete even in its home market without a global mindset. How do companies globalize? What are the challenges they face? How can they cope with these challenges? These are the vital issues covered in this book. Drawing on case studies of several successful transnational corporations, this book is packed with valuable insights and practical lessons for going global:

*

How and why have globalization of trade and capital evolved
*

How to enter and operate in global markets
*

Global value chain configuration — exploiting comparative and strategic advantages
*

Global branding — what it takes
*

Partnering for global competitive advantage — types and structures of alliances; how to make them work
*

Global standardization, local customization — how to coordinate and balance the two
*

Global marketing strategies and customer relationship management
*

Knowledge management in a global corporation
*

How to develop global managers
*

Management styles and best practices of global companies
*

Why globalization efforts fail
*

The impact of the Internet on globalization.

Here then is an actionable blueprint for companies wanting to go global, a one-source reference on globalization for practising managers, business and management students and scholars. Indian companies serious about going global would find this book particularly useful.

ISBN - 9788170947622

Pages : 356

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

Knowledge Management from A-To-Z
by A.V. Vedpuriswar

Taking Your Business Global: Succeeding and Staying Ahead in the World Markets
by A.V. Vedpuriswar

Business Innovation Lessons from Great Companies
by A.V. Vedpuriswar

Books of Similar Interest

13%

Cases in Human Resource Management
by Nageswar Rao & Das

25%

Fundamentals of research concepts of research methodology statistics econometrics and mathematics
by R. Venkatamuni Reddy

Solution TO problem Fundamentals Of Financial Accounting 3rd Edition 2003
by Asdhir Vijay, Pradeep kumar Sharma M.P.

Hindi Vyakaran VII as per CCE
by Aditaya

Management Concept and Organisation Behaviour 1st Edition 2005
by Gupta shahi K., Joshi Rosy Walia

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Taking Your Business Global: Succeeding And Staying Ahead In The World Markets

by A.V. Vedpuriswar