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Covering the broad sweep of modern economics and strategy research, this comprehensive book broke new ground in its original edition by applying modern economic principles to study the firm`s strategic position. Completely updated and revised, this new edition integrates recent insights from the theory of the firm, industrial organization, and... Morestrategy research, while building upon a strong theoretical and empirical foundation familiar to academics working in economics and strategy. Table of contents : Introduction: Strategy and Economics Primer: Economic Concepts for Strategy Part I: Firm Boundaries · The Evolution of the Modern Firm · The Horizontal Boundaries of the Firm: Economies of Scale and Scope · The Vertical Boundaries of the Firm · Organizing Vertical Boundaries: Vertical Integration and Its Alternatives · Diversification Part II: Market and Competitive Analysis · Competitors and Competition · Strategic Commitment · The Dynamics of Pricing Rivalry · Entry and Exit · Industry Analysis Part III: Strategic Position and Dynamics · Strategic Positioning for Competitive Advantage · Sustaining Competitive Advantage · The Origins of Competitive Advantage: Innovation, Evolution, and Environment · Agency and Performance Measurement Part IV: Internal Organization · Incentives in Firms · Strategy and Structure · Environment, Power, and Culture · Strategy and the General Manager Glossary Name Index Subject Index Market Description : · Managers · Financial Professionals · Researchers and Academics in Economics and Management
ISBN 9788126517756
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