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International Marketing : An Asia Pacific Focus
by Kotabe, Peloso, Gregory, Noble, Macarthur, Neal, Riege, Helsen
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599.00
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509.15
15
International Marketing - An Asia Pacific Focus is a significant overhaul of the original Kotabe and Helsen Global Marketing Management text. The intended audience of this Asia Pacific adaptation is undergraduate students studying International Marketing...
ISBN : 9788126518487
Pages : 640
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