Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Economics and Commerce

	Consumer Behaviour, 2008 Edition by Wayne D. Hoyer, Deborah J. Macinnis, Pinaki Dasgupta
	Price : Rs 399.00
	Your Price : Rs 339.15

The book is an accessible and topical introduction to the subject of consumer behavior. It has a broad conceptual model that helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. Chapter-opening cases show the anecdotal application of concepts, while end-of-chapter questions and exercises require students to investigate consumer behavior issues and analyze advertisements and marketing strategies. The Indian Adaptation retains the essential global context of the world class management text while adding value through closer-home Indian equivalents. I. An Introduction to Consumer Behavior- III. The Process of Making Decisions IV. The Consumer`s Culture V. Consumer Behavior Outcomes VI. Consumer Welfare..
ISBN : 9788177227543

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

15%

CONSUMER BEHAVIOUR, 2008 EDITION
by WAYNE D. HOYER, DEBORAH J. MACINNIS, PINAKI DASGUPTA

15%

Consumer Behavior : A Marketer`S Tool, 1/e
by Wayne D. Hoyer , Deborah J. Macinnis , Wayne D. Hoyer , Deborah J. Macinnis

Books of Similar Interest

20%

Urban Cooperative Banks
by Kulkarni, R. Shrish

15%

Economic Life Of Northern India
by Lallanji Gopal

10%

The Long View from Delhi: To Define the Indian Grand Strategy for Foreign Policy
by Admiral Raja Menon, Rajiv Kumar

18%

Breakthrough : Stories and Strategies of Radical innovation
by Stefik

10%

India`s Century: The Age of Entrepreneurship in the World`s Biggest Democracy
by Kamal Nath

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Consumer Behaviour, 2008 Edition

by Wayne D. Hoyer, Deborah J. Macinnis, Pinaki Dasgupta