Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

MARKETING MANAGEMENT: A Decision-making Approach

	Marketing Management: A Decision-Making Approach by Pingali Venugopal
	Price : Rs 450.00
	Your Price : Rs 450.00

A contemporary discourse on how to operate in the rapidly changing environment of the marketplace, this book provides the mantra to build long-term marketing growth. Starting with the understanding of consumer needs, it takes the reader on a smooth journey of how to understand the market and develop appropriate strategies. In doing that, it provides an in-depth analysis of how to build a sustainable customer base in the ever-growing competitiveness and dynamism of the present-day marketing arena.

The author states that the marketing activities should start by converting the technical product to a marketing product by linking to the needs of the target customer. The author also reclassifies the need hierarchy to suit the marketing professionals and introduces the concept of ‘rebel need’.

ISBN - 9788132104711

Pages : 260

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

10%

Marketing Channel Management : A Customer-centric Approach
by Pingali Venugopal

10%

The New Sales Manager/Managing Your Sales Force (Set of 2 books)
by Walter Vieira, Pingali Venugopal

10%

Agri-input Marketing in India
by Pingali Venugopal ,Ram Kaundinya

MARKETING MANAGEMENT: A Decision-making Approach
by PINGALI VENUGOPAL

SALES AND DISTRIBUTION MANAGEMENT : An Indian Perspective
by PINGALI VENUGOPAL XLRI, Jamshedpur

Books of Similar Interest

10%

The Sunday Times E-Bisiness Essentials
by Matt Haig

25%

Operations Management
by S. M. Lee, M. J. Schniederjans

18%

Decision Behaviour, Analysis and Support
by Simon French, John Maule & Nadia Papamichail

15%

Event Marketing : How to Successfully Promote Events, Festivals Conventions and Expositions
by Hoyle

18%

Guide to Managerial Communication, 8/e
by Mary Munter

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Marketing Management: A Decision-Making Approach

by Pingali Venugopal