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Marketing is a dynamic field and marketing profession has to be innovator to understand the pulse of consumers and develop the strategies to serve them better and provide delight to them. For retaining the consumer, the marketing fndamental needs to be sharpened on continuous basis using case studies, role plays, simulation, and projects.
About Author :
S.L. Gupta, Professor of Management Studies at Birla Institute of Technology, Mesra, Ranchi, is PGDBM from Centre for Management Development. He has been Head of Department of Business Administration, Maharaja Surajmal Institute, an affiliated institution of G.G.S.I.P. University, Delhi. R.K. Suri, Manager, Educational Consultants India Limited, is an MBA. He had done Ph.D. from University of Delhi. He also hold degree in Law. He has worked as core faculty in business school before joining as Scientist (1990-1995) at CSIR.
Contents :
Preface PART 1. MARKET SEGMENTATION 2. MARKETING ENVIRONMENT 3. PRODUCT MANAGEMENT 4. PRICING POLICIES 5. DISTRIBUTION MANAGEMENT 6. ADVERTISING AND SALES PROMOTION 7. SALES MANAGEMENT 8. MARKETING RESEARCH 9. CONSUMER BEHAVIOUR 10. MARKETING OF SERVICES 11. RURAL MARKETING 12. MARKETING STRATEGIES 13. PROJECTS AND ASSIGNMENTS
ISBN-9788182742895
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Pages : 400
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