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The Dum Dum Bullet : Real-Life Lessons in Marketing & Advertising

	The Dum Dum Bullet : Real-Life Lessons In Marketing & Advertising by Sandeep Goyal
	Price : Rs 195.00
	Your Price : Rs 179.40

The Dum Dum Bullet is an insider’s view of the changing brand-world in India through the 80s, 90s and the new millennium. It is a real-life narrative of life inside an ad agency. It is an everyday chronicle of the roller-coaster life of an advertising executive, humorously told, yet sensibly focused.

You meet many living legends of India’s corporate world in The Dum Dum Bullet. There are real stories, real happenings, real situations involving czars like Anil D. Ambani and Sunil Bharti Mittal. There are inside accounts of real-life interactions at multinationals like Citibank and start-ups like Bhutan Board.

This is a good starter pack for all those who want to join Corporate India. It is also a good refresher pack for those some way through their corporate journey.

ISBN - 9788179915837