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This exciting, all new edition of Introductionto Business, 4e introduces students to core business concepts and how they center around a company�s business plan. This texts� applied approach addresses how and why a business operates. Students can then build upon their practical skills through examples, exercises
and projects to help them gain a full
understanding of how and why to develop a business plan. Each text is packaged with a �Business Plan Booklet� and CD-ROM, which
are tied to end-of-part features, allowing
students hands-on practice in creating a sound business plan. Through lively examples this text emphasizes key core skill areas including, Decision-Making and Planning, Teamwork,Technology, and Communication.
ISBN-9788131504222
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Pages : 692
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