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GAINING AND SUSTAINING COMPETITIVE ADVANTAGE

	Gaining And Sustaining Competitive Advantage by Barney, Jay B.
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	This book provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. The author explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages. ISBN-9788120342323
	Pages : 512

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