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The book is a practical guide to building a stimulating and successful advertising and marketing
career. The book strives hard to convince its readers that besides formal education in advertising
and marketing communications, they need to have some ordinary, additional skills, attitude and a
belief system that formal education doesn’t give them. The book includes interesting anecdotes
and behind the scenes of powerful ad campaigns like Vimal, Rasna, Surf ( Lalithaji), Raymonds,
Maggi Noodles, etc.
The book covers:
4Common sense is the key
4Think like your consumer does
4Think Indian. Think regional
4Advertising is no glamour industry – No funkiness reqd for adland
4Produce hardworking advertising – Good ROI
4Clients buy from people they like SIR
4Let your work do the talking- not a PR agent
4Never overrule your intuition – it can be dangerous
4Advertising is a team sport not a solo sport – share the credit
4Reassure your client about his team
ISBN : 9780070681019
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Pages : 160
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