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Flying High In A Competitive Industry Rev. Ed.

	Flying High In A Competitive Industry Rev. Ed. by Loizos Heracleous
	Price : Rs 495.00
	Your Price : Rs 445.50

Soar to the top of your industry with SIA’s unbeatable strategies!
Considered by many the best-run airline in the world, Singapore Airlines was named the 17th most admired
company in 2007 by Fortune. Even today, while other airlines are plummeting, Singapore Airlines continues to
succeed. Flying High in a Competitive Industry explains exactly how the company does it.
Offering careful analyses of key airline trends, the authors provide lessons readers can apply to their own
organizations, such as how to create cost-effective excellence in service, recognize corporate misalignment, and
develop best practices for human resources.
Flying High in a Competitive Industry provides the tools you need to design a strategy that will launch your
organization to the forefront of its industry by revealing the secret to SIA’s remarkable success. The company has
developed a careful balance of
4Cost-effective excellence in service
4Keen insight into economic trends
4Unrivaled ability to recognize corporate misalignment
4Extraordinary human resource practices
ISBN : 9780071070980

Pages : 268

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