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  RETAIL MANAGEMENT 2nd Ed
 

Retail Management 2Nd Ed

by Chetan Bajaj, Rajnish Tuli, Nidhi Varma Srivastava
  Price : Rs 595.00
  Your Price : Rs 535.50
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  The second edition of Retail Management is a comprehensive textbook, which has been extensively updated with new chapters and case studies.

Specially designed to meet the requirements of management students specializing in marketing, it presents the key concepts of retail management through examples and cases.

Users will find this textbook highly useful for its application of theoretical concepts explained through illustrative examples, relevant cases, clear illustrations, and excellent selection of descriptive photographs.

ISBN - 9780198061151
 


Pages : 800
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