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Business Success: Branding Your Business, Revised Edition

	Business Success: Branding Your Business, Revised Edition by James Hammond
	Price : Rs 275.00
	Your Price : Rs 247.50

The only way forward for business success is to create a memorable brand and fix it in the consumer`s mind. Branding your Business explains the whole branding process in easy-to-follow terms. Providing practical help rather than academic theories, it explains:

¢ what a brand is

¢ the role of perception and emotion

¢ using the five senses to drive your brand

¢ creating a Brand Halo TM

¢ communicating your brand

Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding your Business reveals what you need to create and manage successful brands, increase profits and leave the competition standing.
ISBN-9780749462963

Pages : 286

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