Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

Marketing and Branding: The Indian Scenario

	Marketing And Branding: The Indian Scenario by S. Ramesh Kumar
	Price : Rs 600.00
	Your Price : Rs 492.00

Marketing and Branding “ The Indian Scenario offers readers concise but comprehensive coverage of the five major aspects of marketing management in the form of themes. The first theme deals with product and brand related strategies, the second with retailing and distribution decisions, the third with pricing issues, the fourth with the application of consumer behaviour and the last with building brands. These topics are sequenced in such a way that the reader will be able to draw parallels across and link different marketing mix elements. Establishing such links is a prerequisite for formulating marketing strategies.
isbn-9788131700976

Pages : 496

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

18%

Case Studies in Marketing Management
by S. Ramesh Kumar

18%

Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context
by S. Ramesh Kumar

Human Resource Management for Competitive Advantage
by K Ramesh, B S Murthy, K Sivaramakrishna, G V V Vijaya Kumar

18%

Consumer Behavior, 10/e
by Leon G. Schiffman, Leslie Lazar Kanuk, S. Ramesh Kumar

18%

Marketing and Branding: The Indian Scenario
by S. Ramesh Kumar

Books of Similar Interest

Business organisation and management B.Com-I Pb
by Sharma R. K., Gupta Shashi

12%

Human Response Development, 1st Edn.
by Maheshwari, G. D.

15%

Successful Project Management A Step by Step Approach with Practical Example,4ed
by Rosenau

Business Practice 1st Edition 2002
by Do

Business Environment B. Com. 2nd Sem. Periyar 1st Edi.
by Joshi Rosy

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Marketing And Branding: The Indian Scenario

by S. Ramesh Kumar