| |
This report is a scientific study of the most trusted brands in India.We live in a trust deficit era. Unfortunately, as we evolve socially, technologically and psychologically, our trust deficit only grows. People have lost their trust in governments and in each other. Companies dread to place complete trust in their employees and investors don^t trust the companies they place their place their money with.
Find out why we “trust” certain brands and not others. Find out what is the secret ingredient of trust.
Includes contributions on brand trust from - Adi Godrej, S. Gopalkrishnan (Infosys) Anand Mahindra, R.S. Sodhi, (Amul) Ravi Venkatesh (Microsoft India), Vikram Bakshi, (McDonald’s India), Sunil Duggal (Dabur) and many more..
Covers over 300 top brands in India with a list of the most trusted brands across various parameters.
Includes years of research supported by Indian Statistical Institute and Trust Research Advisory with fieldwork by E-nxt.
A must for every corporate and management college library
Excellant layouts . Full Colour throughout with graphs, pir charts, colourful statistics, diagraphs, that make the statistics interesting.
ISBN - 9788192082301
|
| |
|