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Concepts in Strategic Management and Business Policy, 12/e

	Concepts In Strategic Management And Business Policy, 12/E by Thomas L. Wheelen , J. David Hunger
	Price : Rs 585.00
	Your Price : Rs 479.70

This book contains a Strategic Management Model that runs throughout the chapters and is made operational through the Strategic Audit, a complete case analysis methodology. The Strategic Audit provides a professional framework for case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implementation programs. All cases are about actual organizations. The firms range in size from large, established multinationals to small, entrepreneurial ventures, and cover a broad variety of issues.
isbn-9788131729717

Pages : 520

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Concepts In Strategic Management And Business Policy, 12/E

by Thomas L. Wheelen , J. David Hunger