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Business Research Methods
by Naval Bajpai
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639.00
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523.98
18
About the Book
Business Research Methods provides students with the knowledge, understanding and necessary skills to complete a business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies bring to life the realities of undertaking these researchs.
Emphasis on data analysis is the key strength of this book.
The book uses the latest software packages: MS Excel (2007), SPSS 17 and Minitab 15 to solve statistical data analysis. The complexity of multivariate analysis is also dealt with the help of these three softwares. ISBN
9788131754481
,
Pages : 730
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