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	Global Marketing, 4/E by Svend Hollensen , Madhumita Banerjee
	Price : Rs 1180.00
	Your Price : Rs 967.60

Drawing on an incomparable breadth of international examples, Global Marketing not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Written from the perspective of firms competing in international markets, irrespective of their country of origin, this book provides a complete and concentrated overview of the total international planning process.
isbn-9788131728147

Pages : 792

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