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	Business-To-Business Marketing, 2E by Ross Brennan , Louise Canning , Raymond Mcdowell
	Price : Rs 525.00
	Your Price : Rs 472.50

The Second Edition of this bestselling B2B marketing textbook offers the same accessible clarity of insight, combined with updated and engaging examples. Each chapter contains a detailed case study to further engage the reader with the topics examined.

- Featuring updated case studies and a range of new examples.
-Incorporating additional coverage of B2B branding and the B2B strategic marketing process, and issues of sustainability.
- Extended coverage of Key Account Management
- Online lecturer support including PowerPoint slides and key web links

Drawing on their substantial experience of business-to-business marketing as practitioners, researchers and educators, the authors make this exciting and challenging area accessible to advanced undergraduate and to postgraduate students of marketing, management and business studies.

ISBN - 9788132107460

Pages : 408

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Business-To-Business Marketing, 2E

by Ross Brennan , Louise Canning , Raymond Mcdowell