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Marketing of High-Technology Products and Innovations, 3/e

	Marketing Of High-Technology Products And Innovations, 3/E by Jakki J Mohr , Sanjit Sengupta , Stanley Slater
	Price : Rs 720.00
	Your Price : Rs 590.40

About the Book
Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
For Sale in Indian subcontinent only ISBN 9788131761076

Pages : 568

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Marketing Of High-Technology Products And Innovations, 3/E

by Jakki J Mohr , Sanjit Sengupta , Stanley Slater