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Winning and Influencing Customers: Customer Relationship Managem

	Winning And Influencing Customers: Customer Relationship Managem by U.C. Mathur
	Price : Rs 355.00
	Your Price : Rs 301.75

Corporate CEOs thank their competitors for competition which brings the best in companies. Market share of companies is by far the most prized asset of any company. To keep market share on ever increasing path in the face of tough competition requires continuous uncompromising onslaught on the psyche of the customers. The Customer Relationship Management (CRM), which forms the bedrock of the book has been in existence for centuries and yet with severe and chaotic unprincipled competition, CRM has become the focus of marketers around the world and it has taken the centrestage in the marketing of most companies. Even the monopoly companies have realized the importance of CRM. Increase in market share comes mainly by taking business from competition, selling more to the existing buyers, persuading non-buyers to start buying their brand and expanding the geographic coverage of sales. These must include customer interaction and efforts to win them over. The book covers in great detail these areas with emphasis on the different levels of customers, including the first level customers and the distribution channel members.ISBN 9789380578958

Pages : 336