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Simply Better: Winning and Keeping Customers by Delivering What Matters Most

	Simply Better: Winning And Keeping Customers By Delivering What Matters Most by Patrick Barwise , Sean Meehan , T. P. Barwise
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Book Summary of Simply Better: Winning and Keeping Customers by Delivering What Matters Most
Advocates a "back-to-basics" approach to marketing that replaces the relentless quest for differentiation with a focus on these types of basic customer needs. This book shows that most companies have been ignoring the basics for too long. It argues that marketers must understand what customers want from the entire product or service category. ISBN 9780875843988

Pages : 216

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