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Book Summary of Winning The War for Talent in Emerging Markets: Why Women are the Solution
The solution is hiding in plain sight: the millions of highly educated women surging into the labor markets of Brazil, Russia, India, China, and the United Arab Emirates. Increasingly, these women boast better credentials, higher ambitions, and greater loyalty than their male peers.
But there`s a catch: attracting and retaining talented women in emerging economies requires different strategies than those used in mature markets. In Winning the War for Talent in Emerging Markets, Sylvia Ann Hewlett and Ripa Rashid analyze these forces and present strategies for countering them,
including:
Sustaining ambition through stretch opportunities and international Assignments
Combating cultural bias by building an infrastructure for female leadership (networks, mentors, sponsors)
Introducing flexible work arrangements to accommodate family Obligations
Providing safe transportation, such as employer-subsidized taxi services
Winning the War for Talent in Emerging Markets is required reading for all companies seeking to strengthen their talent pipeline in these rich and expanding markets. ISBN 9781422160602
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