Best Book Mart - Harvard Business Review On Brand Management by Erich Joachimsthaler , Harvard Business Review , David A. Aaker 9781578511440

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	Harvard Business Review On Brand Management by Erich Joachimsthaler , Harvard Business Review , David A. Aaker
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	Book Summary of Harvard Business Review On Brand Management With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of your brands and products. isbn 9781578511440
	Pages : 204

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