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Global Electronic Commerce: Theory and Case Studies (MIT Press)

	Global Electronic Commerce: Theory And Case Studies (Mit Press) by Westland , J Christopher & Clark, Theodore H.K.
	Price : Rs 725.00
	Your Price : Rs 616.25

Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology, attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.

ISBN :9788173713941

Pages : 608

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