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Introduction To Communication Studies

by John Fiske
  Price : Rs 495.00
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  Book Summary of Introduction to Communication Studies
In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver`s "Communication Theory" to Saussure`s structural linguistics and Peirce`s "Semiotics," He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings. isbn
9780415046725
 


Pages : 224
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