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About the book
At last- the definitive book on how to argue your case in the public or political arena.
These days more and more people - whether in local communities, in Whitehall and Westminister, or in the world of business and industry - find themselves campaigning in an increasingly competitive environment.
But what chance do they have? The answer, says Des Wilson, is every chance - provided they go about it properly.
That means establishing clear and realistic objectives, aiming at the right target and developing strategies, tactics and a programme of activities that will work.
Whether you`re campaigning for better street lighting or trying to change the nation`s laws, fighting pollution or defending your company from excessive regulation, this is the book for you.
Campaigning- drawing and enlarging on Des Wilson`s best-selling Pressure and Citizen Action- is a practical guide based on a unique track record of success - a must for everyone who has a case to argue and a will to win.
ISBN 9788130902562
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Pages : 208
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