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Reputation: Realizing Value From The Corporate Image
by Fombrun
Price :
Rs
2200.00
Your Price :
Rs
1980.00
10
Book Summary of Reputation: Realizing Value from the Corporate Image
Takes readers on a tour of how companies build credibility and status. This book shows how major organizations in such diverse settings as the fashion, investment banking, and packaged goods industries - and even US business schools - compete for prestige and achieve celebrity. ISBN
9780875846330
Pages : 456
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